About

Professional detailing products guaranteed to out perform whatever you've been using!

Dura-Coating Technology is a small family business operating in Naples Florida. Our mission is to deliver products that not only really work, but work really really well. We offer products that are what we call "Professional Grade". That means we deliver non-diluted products that you actually will use less of saving money along way. Our products aren't like the diluted stuff you buy at the auto parts stores. The professional detailers we supply will confirm that our products work and work better than anything they've ever used.

Durable auto detailing products are no longer a myth! Introducing cleaners, degreasers, and protective coatings from Dura-Coating Technology. Developed and tested in the heat of sunny Southwest Florida, our durable auto detailing products produce brilliant results, with a shine that outlasts other brands. We are so confident of our professional grade durable auto detailing products that we offer them with a 100% money back guarantee — we call it Dura-Sure. You’ll call it fantastic.

A durable tire shine starts with a superior tire cleaning

What’s wrong with soap and water? It’s not effective in cleaning built-up layers of old tire dressing products. A thorough, but easy, cleaning with our Dura-Cleaner tire cleaner is the beginning of beautiful, shiny tires. This is the workhorse of our durable auto detailing products. Sold full-strength in two convenient sizes. Your shine starts here.

Durable tire dressing keeps tires shinier, longer

Are you tired of seeing your tire coating product go down the drain every time you wash your car? You need Dura-Dressing, our premier, race-tested durable auto detailing product. Applied to properly cleaned tires, Dura-Dressing will outshine and outlast any other tire dressing on the market. Why? Because it is a polymer, not a tacky silicone-based product or a greasy oil-based product. Shine your tires the way the pros do — with Dura-Dressing.

Easy engine cleaning with our spray-and-rinse degreaser

Are you disappointed that your freshly-washed engine bay still looks old and chalky, especially in those hard-to-reach areas? Try our No Touch Engine Bay Cleaner and degreaser. It will easily remove old oil residue and baked-on grease — just spray and rinse! Imagine having a sparkling engine bay — with no scrubbing! Start your engines toward a shiny finish.

Durable auto detailing product does double duty

Applied as a wheel well dressing, Dura-Coat X can shine up your truck’s wheel wells, painted frame, springs, suspension, or any other part in your wheel well. Specially formulated and available as part of our Wheel Well Dressing Kit.

Paired with our No Touch Engine Cleaner, this Dura-Coat X formula brings faded engine bays back to life. If it fades, Dura-Coat X will restore a long-lasting shine to plastic, painted metal or oxidized surfaces. On your vehicle, apply it to bumpers, side-view mirrors, truck beds, or anywhere else the elements have dulled your shine.

Dura-Coat X can also be applied to oxidized patio furniture, bronze pool cages, fences, and faded or oxidized latex-painted surfaces with stunning results! Long-lasting shine that stands up to even Florida’s hot sun!

Trust our durable auto detailing products to put a shine on your life and a smile on your face!

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